At least one person believes the Made In America Festival will be legendary. Ron Howard will be producing a movie about the Jay-Z curated and Budweiser sponsored festival. Set to take place from September 1-2 in Philadelphia, Made in America will feature Pearl Jam, Run-DMC, Drake, Skrillex, Rick Ross, Miike Snow, and Odd Future. According to Howard:
This will not be a concert film; it’s a reflection of the fabric of what it means to be Made in America – what the festival represents, why Jay is doing it and how he relates to each artist.”
Now out of all the music festivals that have happened so far in 2012, Made in America would hardly make our list of festivals that need to be filmed. Yes, there’s a grip of interesting artists, but no more than any other major fest this summer. At least two dozen other shows easily come to mind before this one (Sasquatch, Bonnaroo, Coachella, etc..) Then again, this movie is really about Jay-Z rather than the fans or the experience. Here’s Howard’s partner, Ron Grazer and co-producer:
The film is going to be born through Jay-Z’s perspective…how he puts the event together and creates this musical event that defies all genres. We will hone in on the meaning of the festival and how Jay-Z has become a voice and icon for this generation.”
The film will come out later next year. We’ll kick off the real conversation here — which music festival should Ron Howard be filming instead of this one? And will Howard’s movie be better then the Ted Danson/Whoopi Goldberg Made In America movie?