After celebrating a successful second year, Moogfest announced that they will be back in 2013 under the name Mountain Oasis Electronic Music Summit. The producer of the festival, AC Entertainment CEO Ashley Capps, hinted that next year’s Moogfest may not be held during its traditional Halloween weekend.
The re-naming of the festival comes in the wake of Moog Music Inc. electing not to re-license the Moogfest name to AC Entertainment. “We received a letter from them following this year’s festival, so we have no choice really but to re-name it. We have enjoyed booking, marketing and producing our event for our fans and want to continue with them on this creative journey,” explains Capps.”We’re taking this opportunity to rethink the event a bit and challenge ourselves. While we are still focused on Halloween weekend, that time of year has its difficulties and we’ve been encouraged to consider other options. This part of the world is a very special place — hence the name, Mountain Oasis. We’re proud of what we’ve accomplished so far, and there’s so much more to explore.”
It’s a shame they couldn’t keep the name. It’s tough enough in a crowded festival market to gain brand recognition with a smaller, boutique festival like this one. Plus, Robert Moog was a pimp.