The financially troubled BottleRock will return again to California’s Napa Valley. BottleRock debuted last year with a killer lineup that included Kings of Leon, The Black Keys, and Alabama Shakes, which provided plenty of Internet buzz, but with middling reviews and a heap of unpaid deals, it didn’t look good for a sequel.
According to Pollstar, new organizers have been brought on board to reboot BottleRock. The dates have been set for May 30-June 1, 2014, so management is under the gun to get BR up and running. Management expects to start artist announcements in February and they’ve also trimmed the five day fest down to a more manageable three days.
Check out this article in the Napa Valley Register to see more of how the sausage is made behind the scenes of festival business.